Former England national team captain David Beckham has earned approximately $25 million from advertising deals as part of the 2026 World Cup.

​Operativ Media reports that according to the "Mirror" newspaper, the 51-year-old former footballer's earnings surpassed the fees of other celebrities involved in the tournament's events.

​For comparison, it was noted that Colombian singer Shakira, who performed at the opening and closing ceremonies of the championship, earned around $20 million, while Canadian artist Justin Bieber, who performed during the halftime of the final match, earned approximately $16 million.

​Beckham, who partnered with a series of major brands—specifically "McDonald's", "Walkers", and "Stella Artois"—also made regular appearances at the tournament's matches. The former footballer's earnings were $10.7 million more than the prize money earned by the England national team for finishing third at the World Cup.