A major media campaign is being launched to raise international awareness of Azerbaijan and increase the influx of foreign tourists to the country.

Operativ Media reports that this initiative is outlined in the State Program for 2026–2030.

Read also: State Program for tourism development in 2026–2030 approved

According to the State Program, Azerbaijan's tourism image will be showcased on five international television channels and two popular online streaming platforms. Content produced through film industry and social media projects is also targeted to reach 100 million views annually.

As part of the campaign, internationally recognized influencers and bloggers will share more than 100 dedicated posts highlighting the country. Digital advertising campaigns on foreign social media platforms are planned to achieve over 500 million views annually.

Additionally, outdoor advertisements promoting Azerbaijan's tourism brand will be installed annually in high-traffic central streets and public squares across at least two target countries.