Azerbaijan Tourism Board and PATA Sign Memorandum of Understanding

A Memorandum of Understanding has been signed between the Azerbaijan Tourism Board and the Pacific Asia Travel Association (PATA).

Operativ Media reports that the document was signed as part of the "PATA Hosted Buyers Summit Baku 2026" event held in Baku.

The memorandum was signed by Florian Sengstschmid, Chief Executive Officer of the Azerbaijan Tourism Board, and Noor Ahmad Hamid, Chief Executive Officer of PATA.

The document aims to raise awareness about Azerbaijan in the Asia-Pacific region and promote the country's tourism opportunities.

Under the memorandum, plans include expanding ties with representatives of the region's tourism markets, developing cooperation with media representatives, and strengthening the exchange of experience and information among other tourism sector stakeholders.